How SentryVolt Earns Revenue
SentryVolt operates as an independent editorial website that earns revenue through two primary channels:
1. Affiliate Marketing
SentryVolt participates in affiliate marketing programs, which means we earn a commission when readers click certain links on our site and subsequently make a purchase or request a quote from a partner company. These affiliate links cost you nothing extra — the purchase price is the same whether you use our link or navigate to the company's website directly.
When a link is an affiliate link, you can typically identify it because it will contain tracking parameters. We also add disclosures to pages that contain affiliate links. Common affiliate partnerships for a home energy site may include relationships with:
- Solar panel and battery storage manufacturers and distributors
- Generator and home standby power companies
- HVAC equipment manufacturers and service providers
- Energy monitoring device companies
- Home insurance providers
- Home improvement financing companies
2. Display Advertising
SentryVolt displays banner and contextual advertisements from advertising networks and direct advertisers. These ads may be targeted based on your browsing history and interests. Advertiser relationships do not influence the editorial content surrounding the advertisements.
3. Sponsored Content
Occasionally, SentryVolt may publish sponsored content — articles or sections of articles for which we receive payment from an advertiser. Any sponsored content is clearly labeled as "Sponsored" or "Partnered Content." The editorial team maintains veto power over sponsored content claims that are inaccurate or misleading.
Our Disclosure Practices
In compliance with the Federal Trade Commission's guidelines (16 CFR Part 255) regarding endorsements and testimonials, SentryVolt follows these disclosure practices:
- Page-level disclosure: Any page containing affiliate links includes a disclosure statement near the top of the article.
- Proximity: Disclosures appear near the content they relate to, not buried in footers or links to separate pages.
- Plain language: Disclosures are written in plain English, not obscure legal language.
- Mobile visibility: Disclosures are visible on all device sizes and are not hidden behind scroll or click actions.
Editorial Independence
SentryVolt's editorial content — including product reviews, comparisons, buying guides, and recommendations — is created independently of our commercial relationships. Specifically:
- Advertisers and affiliate partners do not review or approve content before publication.
- Commission rates do not influence which products we recommend or how we rank them.
- We will publish negative reviews of products from companies we have affiliate relationships with.
- We have declined affiliate partnerships because we could not honestly recommend the products.
- Our star ratings, comparison rankings, and "best" designations reflect genuine editorial evaluation, not paid placement.
Product Review Policy
Some products reviewed on SentryVolt were provided free of charge by manufacturers or distributors. When this is the case, we disclose it within the review. Free product samples do not guarantee positive coverage — we evaluate all products using the same criteria regardless of how they were obtained.
Price Accuracy
Prices, specifications, and product details mentioned on SentryVolt are accurate at the time of writing but may change. We strive to update articles when significant changes occur, but we cannot guarantee that all information is current at the time you read it. Always verify current pricing and terms directly with the seller before making a purchase.
Contact Us About Disclosures
If you have questions about a specific article, commercial relationship, or our disclosure practices, please contact us. We take transparency seriously and will respond to legitimate disclosure questions promptly.
Email: disclosure@sentryvolt.com
For partnership inquiries, see our Partner With SentryVolt page.